Video Marketing proves to be a method which is gaining popularity rapidly as greater number of marketeers are utilizing it. There are many benefits to be gained from using video as a part of your marketing plan, so many developers and marketers are using it to attract targeted users and increase site conversions. Even though videos were not used as a marketing medium in the past; now video marketing is in full swing. The ascent of such video sharing web sites as Metacafe, Youtube, etc. is the significant cause surrounding this.These video distribution portals get millions and millions of visitors every day searching for specific information on various subjects, topics or researching about a particular product/service. You can take advantage of this popular tool and use these portals and technologies to get new visitors to your site and get more sales. In the ensuing article, we will consider a number of advantages that marketing by video will give you to drive the traffic that you require to your website.