New McDonald’s Uses SMS Marketing to Promote and Recruit
NZ: McDonald’s promoted foot traffic to its new Wellington location, using a radio and SMS marketing campaign. On average, just under 12,000 customers came into the store per week during the campaign- about 2800 more customers than the average figure for pre-existing McDonald’s restaurants! SMS marketing also provided an SMS-to-recruit strategy which brought in over 600 resumes for eligible staff for the new location.
