The online marketing is often defined as endorsing the business, products and services through marketing by means of internet, SMS or any other mobile service, the diverse advertising, banners, social media web sites, other interactive channels etc. It utilizes all the promising digital channels. The digital marketing was established when there was a new term called as web coin was found. The digital marketing is usually used to reach and interact with your target audience.There are two unlike types of the digital marketing. One is the pull type and another is the push type. The main advantage of the digital marketing is that they make the process of marketing an easy one. It helps to make the marketing reach the customers on time. In this fast paced internet world, social media web sites continue to grow and even mobile phone applications and technology keep developing. Hence the digital marketing will continue to grow as well.